Sabo Takes Over Billboard in Support of Larry Elder



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Sabo, the guerrilla street artist, gives the Elder campaign a push on the Sunset Strip.

A Netflix billboard on Sunset Strip was wrapped in sheets featuring an ad for Larry Elder's campaign for California governor on Monday.
A Netflix billboard on Sunset Strip was wrapped in sheets featuring an ad for Larry Elder’s campaign for California governor on Monday.Credit…Sabo
  • Sept. 13, 2021, 11:25 a.m. ET

The Sunset Strip in Los Angeles awoke on Monday to a hijacked billboard whose ad for the Netflix series “Lucifer” had been covered with one for Larry Elder, the conservative radio host and lead challenger in the campaign to recall Gov. Gavin Newsom.

The sign, outside the Viper Room nightclub, had “Gov. Elder” in the space where the act for the evening would be, and the billboard had been covered with sheets on which Mr. Elder’s surname had been painted in large block letters with an image of California.

“We have the strip to save,” the billboard said, a takeoff on Mr. Elder’s campaign tagline, “We have a state to save.”

The guerrilla street artist Sabo, a supporter of Mr. Elder, took credit for the installation, one of several posters and art pieces he has contributed to the campaign.

In a text message, he said he had chosen the billboard because the chairman of Netflix, Reed Hastings, had contributed $3 million against the recall, and because of the impact of the governor’s coronavirus restrictions on the local economy.

A half-dozen friends had helped, he said. “The Viper Room was closed all weekend,” he wrote. “The shutdowns have hurt them and the staff, along with most of the businesses on the strip.”

But, Sabo added, “I did this hit in the name of PUNK ROCK.”

By 8 a.m. Pacific time, the installation had been removed, and the Netflix advertisement was restored. “That was the fastest I’ve had a billboard taken down,” Sabo texted.

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